The inside — it that defines, is how effectively adjusted work. In the most general view it is possible to carry structure of the enterprise, the existing business processes and business activities, resources used in the course of work of the enterprise to internal factors.
As the enterprise carries out the activity in two spheres, and collection of information is also carried out in two directions. Collecting and the analysis of external information is one of the main functions of marketing. Obtaining internal information is, as a rule, carried out on the basis of the management accounting providing the management of the enterprise this, necessary for the analysis of the current situation and adoption of administrative decisions. The management of the enterprise obtains necessary data if at the enterprise there is rationally constructed system of the administrative reporting. Therefore creation of such system is the first necessary step on the way of increase of overall performance of the enterprise.
developed some offers on production efficiency increase (by the organization of additional structural division which will also be engaged in collecting the most precious resource — information); organizations of management accounting and enterprise management system.
Nature of perception of goods determines by target buyers its correct positioning which includes some elements: goods; price; sale; advance of goods (communication). It is important to estimate potential profitability of the chosen position. One of the easiest and flexible ways of definition of a position in the market is pricing.
Advance of goods characterizes activity of the enterprise for formation of demand for the offered goods. The enterprises at which regular marketing, as a rule, is well put create marketing databases in which various information gathers and systematized. The problem of systematization and information processing is facilitated significantly by various software.
Expeditious marketing — is active commercial process of achievement of the planned sales volume by use of the tactical means relating to goods, sale, the price and communications for impact on potential consumers. The purpose of operational marketing activity is formation of the optimum product range in the short-term period. Naturally, at its formation the external and internal restrictions inherent in the enterprise are considered.
The main directions of modernization of branch accepted equipment of the enterprises by the equipment on the basis of complex mechanization and automation of technological processes, creation of essentially new resources and energy saving technologies.
The major requirements to system of the administrative reporting are timeliness, uniformity, accuracy and a regularity of obtaining information the management of the enterprise. These requirements can be realized at observance of a number of the simple principles of creation of system of the administrative reporting:
To appoint the head of marketing department. To set to it the task and to allocate with large powers. To consider it as one of the main participants of production and marketing activity of the enterprise.
Reduction of time which is spent on search of the necessary information, by performance of certain actions within business processing of documents, is one of the main ways of increase of productivity of work of employees. The need for the centralized obtaining information and for control of passing of documents for scales of all organization results in need of creation of an automated control system for document flow.
External and internal aspects of activity of the enterprise are inseparably linked and serve achievement of one purpose — to increase of overall performance of the enterprise, namely: to growth of sales volumes of production and increase in profit.
Providing problems of formation of indicators of the internal reporting demands direct participation of managers and all labor collective in development of the system of estimated indicators. This necessary condition for understanding all collective of the decisions made by administration and ways of their realization, prevention of objective negative impact of the monitoring system on motivation of the persons participating in activity of the enterprise.